Gideon Amichay

Two months ago my TEDx Talk was published online.

Earlier today, the video gained 10,000 hits (A round number!) Not that it’s a great drama, every commercial and sponsorship I’ve ever done was observed by many more people. But this time, I admit, it feels different. This is not a commercial for a brand. This is personal. Intimate. I wrote 18 drafts, I know each comma… It’s fun to see how this number is growing each day, slowly but surely.

There are lots of comments and in all types. The comments come from everywhere, both in English and Hebrew and sometimes even in body language. Hundreds of comments and I’m grateful for every single one of them. Now, with the perspective of time, it can be seen that there is a repeated one time after time. Formulations move slightly, but it really does not count. This comment creates a big smile in my heart and I find myself melt every time I read it:

“I want to use it in schools for kids’ motivation”

We are all students at the faculty of patience
And there’s always another semester.

Tonight at the JNF BUILDING, 42 EAST 69TH STREET

Innovation generates attention faster and more easily. In a media rich and attention poor world, that is a major advantage.

(and the same goes for branding).

Problem Solving > Advertising
Content > Promotion
Product > Communication
Innovation > Creativity
?>!