When the Pango US launch brief landed on our table, we all racked our brains to come up with the best and most interesting solution.
By all of us, I mean the team in the US and the team in Israel. After we racked our brains big time, we decided to build a brain, instead.
I am pleased to present the Smart Parking installation that features on the central square of Scranton Pennsylvania as part of the official Pango launch.
Agency: No, No, No, No, No, Yes. New York. Client: Pango Shyyny USA LLC
Chief Creative Officer: Gideon Amichay, Creative Director: Yaneev Avital, Creative team: Matt Devasto, Xingpei Wang, Designer: Liat Lapushin, Producer: Ken Yagoda, Artist: Basia Goszczynska
Tonight at the JNF BUILDING, 42 EAST 69TH STREET
Problem Solving > Advertising
Content > Promotion
Product > Communication
Innovation > Creativity
From my last talk
STANDARD: What is your advice for the Austrian Ad industry?
Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local brands. Be very Austrian.
Horizont (Austrian marketing weekly newspapers):
Headline of Cover: “It is about development and not perfection”.
Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …
I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest.
“Gulyás > Hamburger” will be the speech title.
What Eastern Europe and Hungary should do, in order to create better advertising?
I’ll be in Vienna, on Monday September the 17th. Headline translation: Average is not enough.