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Category Archives: Innovation
10,000
Two months ago my TEDx Talk was published online. Earlier today, the video gained 10,000 hits (A round number!) Not that it’s a great drama, every commercial and sponsorship I’ve ever done was observed by many more people. But this … Continue reading
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No, No, No, No, No, No, No, Yes. TEDx Jerusalem, tomorrow at 10am
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We are all students at the faculty of patience
We are all students at the faculty of patience And there’s always another semester.
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No, No, No, No, No, No, No, Yes!
Tonight at the JNF BUILDING, 42 EAST 69TH STREET
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Innovation generates attention
Innovation generates attention faster and more easily. In a media rich and attention poor world, that is a major advantage.
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Conventional advertising = Conventional Brands
(and the same goes for branding).
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Problem Solving > Advertising Content > Promotion Product > Communication Innovation > Creativity ?>! From my last talk
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