Monthly Archives: May 2012

It was a pleasure to meet Dov Seidman (author of the book “How”), at the Innovation Forum/IDC Herzliya, Israel. I loved his lecture about the “how” factor in business. It was smart and full of wisdom. Dov’s presentation was inspirational … Continue reading →

But that hasn’t been true for a long time. I was reminded of that saying when like everyone else; I came across the powerful cover of the latest edition of TIME magazine. I was exposed to it, I guess like … Continue reading →

Just a little more effort can make all the difference. In international jargon, they call it the extra mile. The little extra effort that can turn “good” into “excellent”, that can upgrade a service experience from one that is standard, … Continue reading →

Every creative tries to push to the limits. Then, his creative director pushes further. Later, his chief creative officer will push harder. And finally, the worldwide chief creative officer will give it another last push. The 2012 New York Festival … Continue reading →

In memory of my parents, Shlomo and Rachel Amichay Over the years, whenever someone asked me what my parents do, I’d say: “Mom is a housewife, Dad sells kindergarten equipment.” But these past few years I realized how wrong I … Continue reading →

“There are no consumers out there. There are people. It’s about time we deleted the idea of ‘consumers’.” – Gideon Amichay  

Maybe you could come down from the tree for a second. I’d like to take a picture of you. – “Who are you?” asked the squirrel. Never mind that. Nobody knows me here. What do you care, I only said … Continue reading →

To be different means to be alive. Extra miles are always good when it comes to innovation. People will appreciate it. Go for it!

- Mom, I’m the one, who is in charge of the weather.  The one, who is in charge of the temperature, of the atmosphere… - What do you mean by that? She asked me. - Mom, whenever there’s the right temperature, the right … Continue reading →