Monthly Archives: June 2012

In Direct we admire the power of a relationship. Emotional engagement is not an option, it is the mission. We believe our Grand Prix (Small Business gets an official day by American Express) does exactly that. It’s a true game … Continue reading →

Shortlist – I really love it Bronze – I wish I’d done this Silver – I couldn’t have done it Gold – I could have never thought of it My Twitter @GideonAmichay

Here are my answers. “What advice would you give your 18-year-old self?” My advice would be: Follow your passion. Give it a real chance. Work hard at it. Put all your effort into making it happen. Life is not a … Continue reading →

2353 (!) entries in the Cannes Lions Direct category Let me start with a little story. When you ask people from our industry what’s the reason for a bad campaign, the answer comes quickly. That’s easy… most people say: “You … Continue reading →

Next week I’ll be in Cannes, starting off on what will certainly be one of the most exiting weeks in my life. As President of this year’s Cannes Lions Direct Jury I’ll be meeting all the jurors for the first … Continue reading →