9/11. It’s been ten years

Aniboom Partners with Communication Artist Gideon Amichay to Commemorate the 10th Anniversary of 9/11

The special project showcases (http://www.youtube.com/aniboom911) the work of animation artists from around the world and more artists are invited to participate

TEL AVIV, ISRAEL – September 8, 2011 – Aniboom Virtual Studio (aniboom.com), the world’s first virtual animation studio, has partnered with leading Communication Artist Gideon Amichay to honor the upcoming 10th anniversary of 9/11 by bringing together animators from all over the world.
Amichay envisioned that each participant would create a ten-second animation inspired by the title: 9/11. It’s been ten years.

The vision, mood, and message of every ten-second animation vary greatly among the individual artists. This collection of 9/11 animation shorts is currently being screened in its entirety on the Web on Aniboom’s 9/11 YouTube channel (http://www.youtube.com/aniboom911) with future plans to debut in different forms on television and in real-world venues. All animation clips are signed with the artist’s name followed by the flag of his/her home country.

Uri Shinar, Aniboom’s CEO, made the following statement, “Although it’s been 10 years, I believe that this impressive body of work, created by independent artists from all over the world, shows that this tragic event is still very much alive in our collective minds and hearts. And for me, that’s exactly what this project is all about.”

Gideon Amichay, the creator of the project, said, “We invited animation artists from 30 countries to take part in commemorating the 10th anniversary of 9/11. I believe that the grief is cosmopolitan. I felt that I must create something and share it with artists and people from all over the world. I collaborated with Aniboom, the virtual animation studio, which shares my vision.”

This is a not-for-profit effort. Any proceeds generated by screenings on television or other media will be donated to the Twin Towers Orphan Fund and the Tuesday’s Children Organization.

More animation artists (all genres: 3D, 2D classic, stop motion, and motion graphics) from all over the world are invited to join the project in the service of our shared humanity: http://www.aniboom.com/september11

ABOUT ANIBOOM VIRTUAL STUDIO
Aniboom is a full-service virtual animation studio including over 10,000 independent animation professionals in 72 countries. Aniboom’s proprietary production methodology enables a faster and less expensive process to create high-quality animation for all platforms: TV, Film, Advertising, Video-Gaming, Web, and Mobile. Aniboom’s investors include Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures and Evergreen Venture Partners, who embrace the company’s management of experienced entertainment and new media executives. Aniboom is based in Israel and has offices in New York. www.aniboom.com

ABOUT GIDEON AMICHAY
Gideon Amichay is the Creative Chairman at Young & Rubicam and winner of 7 Clio Awards, 17 Cannes Lions and One Show Pencil.

ABOUT THE TWIN TOWERS ORPHAN FUND
The Twin Towers Orphan Fund was founded on September 12, 2001, to assist the children who were orphaned (who lost one or both parents) by the terrorist attacks on September 11, 2001. TTOF is a long-term higher educational and health care support trust fund.
ABOUT TUESDAY’S CHILDREN ORGANIZATION
Tuesday’s Children Organization includes a broad range of core programs and services that are designed for those that lost a loved one on September 11th, Rescue and Recovery Workers and Responders, as well as those around the world that have been impacted by acts of terrorism. With a focus on strength through community, Tuesday’s Children, in partnership with recognized leaders in the fields of child development, family advocacy and mentoring initiatives, has developed an innovative platform of programs designed to address the ongoing needs of thousands of children coping with one of the worst tragedies in the history of the United States.

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes a creative boutique based in New York City, focused on innovative advertising and marketing solutions. Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker. Former Chief Creative Officer, Joint Managing Partner (1994-2011) Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel. In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R. Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 4 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times. Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival. Gideon will be doing a TED talk at TEDx Jerusalem this coming November (2012) Gideon lives and works in NYC. Currently looking for challenging business problems and impossible briefs whatever the medium. More: Won 19 Cannes Lions (2008 – 12) the highest number of Lions, in the Israel advertising history. 2nd Media Agency of the Year, Cannes Lions 2008. 2nd PR Agency of the Year, Cannes Lions 2011. Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11). Won 9 Clio awards for Innovation, Content & Contact and more (2008 – 11). Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold). Won a special award from the United Nations (UN) (2010). Speaker: Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more. Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more. Work for International brands: Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more. Berlin School of Creative Leadership Executive MBA, Leadership, Business, Creative 2006 – 2008. Bezalel Academy of Art and Design BA (HONORS), Design Advertising 1986 – 1990.
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