Innovation

Strauss Group, All Names in the Country Share the Logo (2011)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yaneev Avital; Copywriter: Michal Perry; Art Director: Dan Shani; Executive Client Director: Adam Polachek; Account Supervisor: Hagit Erez; Account Manager: Sivan Talmor, Lia Gat; Executive Creative Director, Branding: Zeev Ravid; Branding Director: Ayelet Gerzon; Branding Art Director: Liraz Levy, Adi Sova; Branding Copywriter: Gil Katzir; Interactive Creative Director: Roy Cohen, Sagi Blumberg; Interactive Client Director: Amichay Kattan; Interactive Account Manager: Michal Kalish; Interactive Art Director: Adva Alon; Interactive Copywriter: Nadav Raviv; Head of Strategic Planning: Yoni Lahav; Planning Director: Vered Golan; Planner: Ayelet Esformes, Inbal Leitner

 

SDIA Project, Aids Task Force (2009)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Amit Gal; Copywriter: Geva Kochba; Art Director: Shirley Bahar; Executive Client Director: Adam Avnon; Account Supervisor: Shiran Chen Barazani; Account Managers: Galia Ashri/Esti Smilg; Executive Interactive Director: Guy Poreh; Interactive Copywriter: Nadav Raviv; Interactive Account Supervisor: Dana Cogan; Programmer: Alex Vasilenko; Interactive Studio Manager: Lena Feldman; Interactive Media Planning: Racheli Ben-Avi; Office Producers: Sigal Nugasy, Shira Robas, Marina Akilov, Daniel Kedem; Musical Production,Written composed and produced by: Ran Shem Tov & Shiri Hadar (IZABO); Singer: Roni Alter; Video Clip Photographer: Eitan Nadel; Motion Graphics: Lior Sadeh & Elad Magdasy (LivyatanVisual); “Moran Paz PR”: Ayelet Segev and Chen Yanovitz; Special thanks to All Radio Stations in Israel

Empty Tables, Latet (2009)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Art Director: Meron Sasson; Copywriter: Sharon Refael; Executive Client Director: Adam Polachek; Account Supervisors: Dana Cogan, Liraz Kolodro; Account Manager: Alon Segal; Office Producers: Shira Robas, Marina Akilov; Producer: Eyal Naor

Pimple Climbing, Clearex (2009)
Shalmor Avnon Amichay/Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Art Director: Meron Sasson; Copywriter: Sharon Refael; Executive Client Director: Adam Polachek; Account Supervisor: Dana Cogan; Account Manager: Anat Ruderman; Producer: Hagai Ramati; Photographer: Menachem Reiss

Women For Sale, Atzum (2010)
Shalmor Avnon Amichay/Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Interactive Creative Director: Roy Cohen, Sagi Blumberg; Interactive Art Director: Dan Kashani; Interactive Copywriter: Liron Ben Yakov; Interactive Client Director: Amichay Kattan; Interactive Account Manager: Gadi Margulian;Interactive Studio Manager: Lena Feldman; Programming: Roman Rozanov; Design: Ofri Aizenberg; Comparison site: zap; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Copywriter: Sharon Refael, Oren Meir; Art Director: Gil Aviyam; Executive Creative Director, Branding: Zeev Ravid; Designer, Branding: Gilad Boby; Executive Client Director: Tal Fishbain; Account Supervisor: Yael Yuz; Account Executive: Lia Gat; Head of Strategic Planning: Yoni Lahav; Planning Director: Vered Golan; Planner: Ayelet Esformes; Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy; Meishav Manager: Ziv Yom-Tov; Production Company: Eyal Naor EXP; Director: Roy Shalem; Photography: Eyal Nevo, Uriel Sinai; Media: Union; Actors Agency: Levana Hakim; Makeup and hair: Merav Levison, Betty Pakado; Costumes: Yael Shenberger; PR: Daniella Ribenbach Communications, Anna Magin PR; Recording Studios: Shapam, Soundhouse; Narrator: Oded Davidoff

Reality Billboard, Yellow Pages (2010)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Art Director: Gil Aviyam; Copywriter: Sharon Refael; Executive Client Director: Adam Polachek; Account Supervisor: Dikla Tzemach; Account Managers: Daphna Tsror, Aileen Tito; Planning Director: Yoni Lahav; Planner: Zohar Reznik; Office Producers: Shira Robas; Photographer: Menachem Reiss; Executive Interactive Director: Guy Poreh; Interactive Creative Director: Roy Cohen, Sagi Blumberg; Interactive Creative: Maayan Dar, Tom Dolinger, Dan Kashani; Interactive Project Manager: Amichay Kattan; Interactive Account Manager: Gadi Margulian; Media Company: Union Media; Production Company: POV; Director: Shahar Segal; Post Production: Gravity; Event Production: Kuperman Productions; Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman; Event Producer: Liat Danzinger; PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)

Get Tested, Aids Task Force (2010)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Amit Gal; Art Director: Shirley Eva Bahar, Ran Cory; Copywriter: Orit Bar Niv, Paul Paszkowski; Executive Client Director: Adam Polachek; Account Supervisor: Shiran Chen Gross; Account Manager: Inbal Stern; Planning Director: Yoni Lahav

Co branding with consumers, Strauss Danone (2008)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Yoram Levi; Creative Team: Nadav Pressman, Lior Zaid, Matan Yedidya, Erez Avshalom, Guy Margalit, Tal Ben-Ari, Shushu Spanier; Branding Director: Zeev Ravid; Branding Creative Team: Reut Almog, Shlomi Yona; BTL Director: Ayelet Gerzon; BTL Creative Team: Rivka Ben-David, Diana Flaysher, Liraz Levy; Account Director: Tal Joffe; Account Supervisor: Yael Yuz; Account Manager: Hadar Choresh-Tzur; Strategic department: Noam manella, Vered Golan, Ayelet Esformas; Office Producers: Sigal Nugasi, Marina Akilov; Studio: Liat Lapushin, Noga Sifroni; Production Company: Shoshi & Udi; Post Production: Gravity; Sound: Soundhouse; Media Company: Union; Photographer: Shlomi Arviv; Director: Eli Sverdlof; Package Design: Neo Group – Philippe Boulakia; Interactive Chief Creative Director: Eran Gefen; Interactive Art Director: Lena Feldman, Dima Patt; Interactive Copywriter: Roy Cohen; Flash Designer: Dima Patt; Interactive Account Director: Amichay Kattan; Interactive Account Supervisor: Racheli Ben Avi

Crashed Cars Bottle, Nur Star Media / Or Yarok (2010)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Amit Gal; Art Director: Ran Cory; Copywriter: Paul Paszkowski

Bus Ticket, Elmex (2009)
Shalmor Avnon Amichay / Y&R Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yaneev Avital; Art Director: Nathan Freifeld; Copywriter: Oz Frenkel; Executive Client Director: Adam Polachek; Account Supervisor: Tal Cohen; Account Manager: Revital Levy

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