Sweat, Heinz
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Creative Director: Tzur Golan; Copywriter & Art Director: Matan Yedidya; Account Supervisor: Adam Polachek; Account Managers: Tal Cohen, Liraz Hasin; Photographer: Yoram Aschheim
Security Camera, Stella Artois
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yaneev Avital; Art Director: Nathan Freifeld; Copywriter: Oz Frenkel; Executive Client Director: Adam Avnon; Account Supervisor: Shiran Chen Barazani; Account Managers: Esti Smilg, Moran Miller; Planning Director: Yoni Lahav; Planner: Zohar Reznik
Text Messaging, Orange
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Creative Director: Tzur Golan; Group Creative Director: Yariv Twig; Copywriter: Geva Kochba; Art Director: Asaf Covo; Account Supervisor: Meirav Harel; Account Manager: Merav Greenshtein; Planner: Hila Tamir
Last Drop, Heinz
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Copywriter: Sharon Refael; Art Director: Gil Aviyam; Executive Client Director: Adam Polachek; Account Supervisor: Liraz Kolodro; Account Managers: Revital Levy, Adi Netzer; Planning Director: Yoni Lahav; Planning: Zohar Reznik; Photographer: Menachem Reiss
Read More, Steimatzky
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Creative Director: Tzur Golan; Group Creative Director: Amit Gal; Art Director: Ran Cory; Copywriter: Geva Kochba; Account Supervisor: Einat Herzberg; Account Manager: Yaara Cohenshtamm
Don’t text and drive, Orange
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yaneev Avital; Art Director: Nathan Freifeld; Copywriter: Oz Frenkel; Executive Client Director: Adam Avnon; Account Supervisor: Dikla Tzemach; Account Manager: Adi Ashkenazi; Planning Director: Hila Tamir; Planner: Zohar Reznik
Play Less, Steimatzky
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Art Director: Ale Feldman; Copywriter: Lior Shoham; Executive Client Director: Adam Polachek; Account Supervisor: Asaf Vishkin; Account Manager: Anat Ruderman; Photographer: Joey Cohen
Inspiring brands since 1974, Getty Images
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Group Creative Director: Tal Ben-Ari; Art director: Tal Ben-Ari; Copywriter: Matan Yedidya; Account Executive Director :Adam Polachek; Account Supervisor: Dana Cogan; Account Manager: Anat Ruderman
Mercedes Benz: Left Brain/Right Brain
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Chief Creative Director: Gideon Amichay, Executive Creative Director: Tzur Golan, Creative Director: Yariv Twig, Art Director: Gil Aviyam, Dror Nachumi, Illustrator: Gil Aviyam, Lena Guberman, Copywriter: Sharon Refael, Oren Meir, Executive Client Director: Adam Polachek, Account Supervisor: Yael Yuz, Account Manager: Mayran Sadeh, Head of Strategic Planning: Yoni Lahav, Planning Director: Zohar Reznik, Planner: Nili Rabinowitz
Mercedes Benz: Einstein
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Chief Creative Officer – Gideon Amichay; Executive Creative Director – Tzur Golan; Creative Director – Yariv Twig; Art Director – Gil Aviyam; Copywriter – Oren Meir;Executive Client Director – Adam Polachek; Account Supervisor – Yael Yuz; Account Manager – Mayran Sadeh; Head of Strategic Planning – Yoni Lahav; Planning Director – Zohar Reznik; Planner- Nili Rabinowitz
Magimix
Shalmor Avnon Amichay Y&R Interactive Tel Aviv; Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yaneev Avital; Copywriter: Oz Frenkel; Art Director: Nathan Freifeld; Executive Client Director: Adam Polachek; Account Supervisor: Shiran Chen Gross; Account Executive: Inbal Stern; Photographer: Menachem Reiss
Aids Task Force, Blood cells
Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Chief Creative Officer: Gideon Amichay; Executive Creative Director: Tzur Golan; Creative Director: Yariv Twig; Art Director: Gil Aviyam; Copywriter: Oren Meir; Executive Client Director: Adam Polachek; Account Supervisor: Shiran Chen Gross; Account Manager: Inbal Stern; Illustration: Gil Aviyam; Head of Strategic Planning – Yoni Lahav; Planning Director – Hilla Tamir; Planner- Niva Ziv













