CEO & Founder at No, No, No, No, No, Yes New York and a TEDx speaker.
Former Chief Creative Officer & Joint Managing Partner (1994-2011)
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R
Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 3 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times.
“Since 1990 I’ve been in the advertising business as a CCO/ Joint Managing Partner, building brands, designing hundreds of campaigns and solving business problems.
Nowadays, “creativity” has become a commodity. Everybody is busy doing creative things. That’s why I believe the place we need to aspire to, is innovation. Innovation is the key to success in the new world.
Over the last 8 years, I put all my effort into combining these two, throughout dozens of multi-dimensional campaigns. Because the truth is, people don’t really hate advertising. They just hate bad advertising. That’s why changing tools or remixing old ones with new ones could change the result. I believe in creative problem solving. And only sometimes it’s an ad.
That is why I relentlessly strive towards coming up with INNOVATIVE uses of Media and Advertising, to engage people. And it works. It works amazingly well. With the right vision & creative leadership, every brief or problem can lead to a breakthrough solution.
I served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival.
I had the honor of doing a TED talk at TEDx Jerusalem December 2012.
I live and work in NYC.
At No, No, No, No, No, Yes, I’m currently looking for challenging business problems and impossible briefs whatever the medium”.
Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11).
Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold)
Won a special award from the United Nations (UN) (2010)
Ranked among The 100 Most Influential People in Israel, Haaretz / The Marker, 2008, 2007
Speaker: TEDx Jerusalem 2012, Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more
Lecturer: School of Visual Arts New York (Course: Innovation in Advertising), Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more
Worked for International brands:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, HOT ISRAEL cable TV, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more
Berlin School of Creative Leadership
Executive MBA, Leadership, Business, Creative
2006 – 2008
Bezalel Academy of Art and Design
BA (HONORS), Design Advertising
1986 – 1990
His work appeared in all major publications: D&AD, ONE SHOW, Communication Arts, Luerzers Archive.
Here is a full interview for Lurzer’s Archive, Feb. 2011, issue 1/2011 http://www.luerzersarchive.net/interview11-1.asp
Creative Director since 1990. Started his career as a cartoonist, published in all the major newspapers in Israel as well as in The New Yorker, 1995.
“No, No, No, No, No, No, No, Yes” about innovation and creativity. The book is targeted at all creative minds. An English addition is soon to be released.
Lives in New York.
Contact: +1917.200.8477 or +972544343434